Why should I give ratings?
To help you get the most out of Wilkinsons, it's important that you give ratings to titles that you've seen. It's very easy to do and each time you give a rating for a title that you've seen, it helps us to understand what you do and don't like. You can rate anything you
want, it really doesn't matter where you watched it.
The more ratings you give, the better we will understand your preferences and will then be able to recommend titles that are likely to match your personal tastes from the tens of thousands that we hold - so it will help you add new selections to your list more quickly and easily. To help us build your profile and start making recommendations as soon as possible, we ask our new members to give an initial 10-20 ratings when they first log on and to add more each time they visit Wilkinsons. Remember - the more titles you rate, the more accurate our recommendations will be. |
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What do the Stars mean?
The number of stars you choose to rate a movie tells us how good you thought it was. The Ratings Guide explains what the different star numbers mean:
5 Stars = Loved It
4 Stars = Really Liked It
3 Stars = Liked It
2 Stars = OK
1 Star = Didn't Like It
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How do I give ratings?
Each time you log on to Wilkinsons, you will see a rating of 1-5 stars beneath each title. Whenever you come across a title you have already seen, give it your rating out of five by clicking the appropriate star – it only takes a second.
The yellow stars show the average ratings from other members for titles that you have not yet rated.
When you rate a title, the rating you give will be shown in red stars and will add to the overall ratings average for that title as well as building up your profile.
You can rate anything you want – it doesn't matter whether you saw it on DVD, video, at the
cinema, on TV or even on a plane! You should award 5 stars to your favourite titles, 4 stars to those you really liked but wouldn’t quite put among your favourites… and so on. Your ratings will appear with red stars and will override the yellow star ratings, which are based on the average of all our other members ratings.
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How do the recommendations work?
If you have given high ratings to a number of Sci-Fi titles and have given 5-star ratings to Terminator 1 & 2… Hey presto, Wilkinsons Ltd Ltd will recommend Terminator 3!
However, the ratings & recommendations system is also very sophisticated and will take into account the titles, genres, directors, actors, certificate and other factors for titles that you have rated – both those that you liked and those you didn’t. The system even considers the ratings given by members who have similar tastes to your own, for titles you haven’t yet seen. If they loved it, the chances are you may do too! |
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Do I have to take recommended titles?
No - you always have full control over the DVDs you add to your list, so you can take our recommendations or ignore them if you wish! Again, the idea is to help you find titles that match your tastes more quickly and easily. |
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Which titles should I rate?
You can rate anything you want – it really doesn’t matter where you watched it. Every rating you give helps us understand your tastes and make better recommendations. |
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Why do some ratings have yellow stars and others have red stars?
The yellow stars show the average ratings from other members for titles that you have not yet rated. When you rate a title, the rating you give will be shown in red stars and will add to the overall ratings average for that title. |
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How do I tell which titles I've already rated?
The ratings you have given will be shown in red stars. Titles you have not yet rated will have yellow stars, showing the average rating from the other Wilkinsons Ltd Ltd members who have rated it. |
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Can I change a rating I’ve already given?
Yes. If you make a mistake or if you watch a film again and decide it is better/worse than you remembered, you can change your ratings whenever you want |
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What does No Opinion mean?
If you choose the No Opinion option, this means that you are either not interested in this movie, or that you feel that you cannot rate the movie, either because you have no opinion about the movie, or that you do not know enough about the film to give an opinion. |
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